November 27th, 2007 Zeid Nasser (Admin)
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Agency: Gulf Promoaction DDB Dubai
Creative Director & Copywriter: Rishad Lawyer
Art Director: Laith Hafez
Via [ mediaME ]
Entry Filed under: Agencies, Creative, UAE
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IDC Middle East & Africa | Senior Research Analyst - Telecommunications - Middle East & Africa
Al Tayer Group | Marketing Operations Manager
MBR Recruitment | Communication Manager
MBR Recruitment | Client Service Director
Confidential Company | Communications Manager
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9 Comments Add your own
1. SMS Kills! « Your W&hellip | November 27th, 2007 at 7:11 pm
[...] Seen on Ad Blog Arabia. [...]
2. =R3@V3R= | November 28th, 2007 at 3:11 pm
hmm careful…the word “rection” in the sms is dangerously close to “erection”
3. Kre8tive | November 29th, 2007 at 1:20 pm
Nope. Doesn’t not for me. BAD AD.
4. NEO | November 29th, 2007 at 10:03 pm
I think its very true,nice ad..
5. Mai | November 29th, 2007 at 10:08 pm
I like the art direction & the interactive message…
welll done…
6. =R3@V3R= | December 2nd, 2007 at 4:16 pm
“ur erection time is dangerously slowed if you SMS while driving”. That’s what it reads.
7. Rony | December 2nd, 2007 at 10:25 pm
Strong & impact-full ad knoking on a serious subject, I like the aqurate attention on the details.
8. Moey | December 7th, 2007 at 8:22 am
I like it, grabbed my attention
9. Desert B | September 15th, 2008 at 6:48 pm
The art direction is nice, it is very well executed however I doubt it is enough effective. I don’t think the target market will feel identified or persuaded.
Note: It is dangerously just during “winter” months because the rest of the year the people don’t walk in this city and there are not children walking around media city which is where the shot was taken
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